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Masterclass 2. Greenwashing (how not to)

Greenwashing...
July 9, 2024
Lobby, Fosbury & Sons

Dear Members,

W. Green is hosting a series of intriguing panel talks at Fosbury!
The second edition will take place on July 9 and is all about Greenwashing..

The practice of giving a false impression of the environmental impact or benefits of a
product, which can mislead consumers. Natural, eco, environmentally-friendly... Many products have these labels, but very often those claims are not proven. W.Green has been against greenwashing since 2010 but fortunately the EU and more are following to make sure that all information on a product’s impact on the environment, longevity, reparability, composition, production and usage is backed up by verifiable sources. How do you avoid being complicit in greenwashing practices as a brand or company?

In a panel discussion with experts in this field we explore the pitfalls and best
practice examples.
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Moderator:
Willa Stoutenbeek
- Founder & Creative Director W.Green

Experts:
Safi Grauw - Film/documentairy maker & MSc(res) Earth Sciences

Iris Skrami - Founder Renoon

Gerbrich Kozijn - Sustainability Strategist - worked for ACM on greenwashing
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Walkin 16.30
Start talk 17.00
Drinks 18.30


Do you want to join this panel talk? Please RSVP here!